Monday 24 April 2017

Tiwa Savage With ‘All over’ you Mavin singer begins a new phase of her career


The Mavin queen opens her 2017 account with the groovy 'All over' single.
Tiwa Savage in 'Rewind' video.
Being Tiwa Savage is hard. But it can also be so much fun and rewarding.
 The Mavin singer has gotten to the level in her career where she is irreproachable as an artist, and celebrity.
Having passed all of the test that life has thrown at her personally and professionally, she is currently Nigeria’s version of Beyonce; loved beyond reason, admired with no ceasing, and celebrated constantly as a symbol of female achievement in Nigeria.
After doing the unthinkable in 2016 by returning with an album early into her motherhood, she found a way to get her bounce back. Numerous singles have served as a ferry which took her back to the summit of the continent, where she resides as a goddess, shining forth her light.
A new deal with Roc Nation made 2016 a lot rosier, and she closed it with a collaboration with US rapper, Remy Ma. How better does it get?
With 2017 arrival, her sophomore album “R.E.D”, has run its course and served its purpose. 
It has been a great ride, but it’s time to create and release new art. And that’s what she has done.
Tiwa savage all over Tiwa savage - 'All over' artwork
(Mavin records)

Introducing ‘All over’, a Baby Fresh produced record which sails in just in time for the promotional circle of summer hits across the world. The new song touches on a very familiar topic of love.
There’s a huge smattering of romance as Tiwa Savage opens with ‘Make we scatter this place tonight…” She’s in her element again as a happy lover, who is heady with passion, and expresses the feeling with abandon. “Na because of you I get goosebumps, this feeling got me falling…”
The cadence and progression is very similar with the template on ‘My darling’, the 2015 hit song produced by Don Jazzy. But this time, the label boss is increasingly taking his hands off the console, and allowing his protégés flourish with the artists on his books. Baby Fresh has got this.
And while ‘All over’ is banging, its deep muscular beat patterns still requires multiple listens to sink in. 
It’s a single deserving of being the singer’s first piece of work for 2017.
Tiwa Savage hangs out with Jay Z and P Diddy Tiwa Savage hangs out with Jay Z and P Diddy

It’s a new year, and the stakes are higher. 
The Nigerian music industry currently has no new artist pushing the borders of their art and breaking through into the mainstream. This means that competition for prime spots will be reserved for the top acts.
Add that to the changing formula and template for creating number 1 records in the country, and you have an industry which requires more and more from the artist.
It will be crucial to see what new levels Tiwa intends to upgrade her art to.
 And whatever she has in store for everyone this year, there are whispers of a big project coming through.

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